My husband recently bought a new light truck and I helped him negotiate
the terms of the sale. Below are some Barbservations and money-saving tips:
Dealer Market Adjustment- Say what? To the right of the standard dealer sticker was a “sidebar”
sticker with the words “dealer market adjustment” and a cost of $2,995. I asked
the salesman what that was for and he said “to cover the shortage.” I looked
around the lot full of cars, side-eyed my husband, and later told the salesman,
“we will not pay that” and he said “okay” and folded like a cheap suit. I later
figured out that some people might actually pay the fee and others might let
their guard down about the manufacturers suggested retail price (MSRP) after
having the DMA waived.
Destination Fee-
Remember that the MSRP is a negotiation starting point. The destination fee is
another fee worth questioning. After all, getting a vehicle delivered is a
dealer’s cost of doing business. Ask for that fee to be waived, too, or at
least half of the amount charged, which was $2,095 on my husband’s truck. Other
fees worth negotiating are “dealer service fee” and “non-tax fees.”
Ask for Discounts-
Never ask for a price reduction with a yes-no question (e.g., are there any
available discounts?). Rather, use language like “Tell me about your available
discounts.” I said those exact words and then added “My husband is an Army
Veteran.” The result was $500 off.
Credit Card Rewards- I
happen to have a GM rewards Mastercard and my points saved another $717.
Cash-back rewards cards (any type) are also a great resource for saving money
toward the cost of the vehicle, This money is free and tax-free. We put $5,000
of the cost, which we had money saved for, on a credit card (dealer maximum)
and that produced a $100 reward (2% back).
Separate Transactions- I made an advance decision rule to deflect discussions about a
trade-in vehicle and financing using the phrase “we want a final price for the
vehicle first.” Later, we discussed the trade-in price which was comparable to
prices found in multiple online searches. Later, we disclosed that no financing
would be involved. The salesman probably already knew this since we never once
asked about the cost of a monthly payment.
To summarize, if you are buying a new vehicle, it pays to do online due
diligence about the cost of new makes and models and the value of a trade in.
Also, ask questions, resist paying questionable fees, request discounts, and
keep parts of the transaction separate until a final price is determined.
I estimate that following the aforementioned steps saved us over $5,000
on the cost of the new truck. Could we have saved more? Perhaps, but $5,215 is
a noteworthy milestone. I hope my story is helpful to readers who are
considering buying a new vehicle in the future.


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